compelling content × innovative strategy


Good Content works with you to capture your story, using print, web, social or video. Whether thought leadership or case studies, annual reports or award nominations, we plan, create and execute your content strategy.

Good Content was founded in 2013 by Nikki Mandow and Gilbert Wong, media and communication professionals who have held senior roles in media and public relations. Nikki edited award-winning business magazines Idealog and Unlimited and lectured in journalism at AUT University; Gilbert has led communications at the Auckland DHB and Human Rights Commission.and has won numerous writing awards, including the prestigious Fulbright media scholarship.

Good Content clients include Chorus, Auckland DHB, St John, Crown Fibre Holdings, Auckland University, Business Leaders Health & Safety Forum, Chartered Accountants Australia & NZ and Image Centre Group. We have written and produced magazines, videos, business articles and annual reports, and have ghostwritten thought leadership pieces and award nominations. On the PR side we have expertise in issues management and content strategy development.

We'd love to chat to you about your story.


Nikki mandow

021 174 3142



021 917 942



New Zealand




What's your story? why should anyone care?

Our job is to make sure your audiences, whoever they may be, pay attention to what you have to say.




Gilbert wong 

My work in media, public affairs and communications has been founded on the ability to distill complexity and craft high quality content that enables audiences to understand why an issue matters.

As a communications specialist, I have gained insight and contacts in the public heath and social justice sectors. I led digital strategy in two public sector organisations, relaunched websites and introduced social media channels, with the requisite guidelines and processes to enhance engagement and public accountability. 

Whether in print, on air or online, my goal is to find and craft a narrative that stays in the mind of audiences. My career encompasses the private and public sectors with a focus on business, the arts, science and health and social justice. I have had senior roles at the New Zealand Herald, Metro magazine, the Human Rights Commission and the Auckland District Health Board.


021 917 942


Nikki mandow

More than 25 years ago I left university with a language honours degree, decided not to take up a place at medical school, and became a business journalist in London.

Since then, business writing has taken me around Europe, to Asia (including a year as Business Editor at the Vietnam Investment Review in Hanoi), to North Africa and Australia - but principally to New Zealand.

I started at the National Business Review, had senior roles at The Independent Business Weekly, and edited Unlimited and, most recently, Idealog. I’ve worked at Radio New Zealand, and taught for five years on the journalism programme at AUT University, where I also completed an MPhil in journalism.

I love writing and editing and, after all these years, am still fascinated by business and innovation. I’m a stickler for accuracy and a dab hand with a red pen. I get huge satisfaction from teaching writing and storytelling skills. I’m enjoying getting involved in video, web and social media projects, but reckon there’s still plenty of life in the printed word.


021 174 3142